The Word for the Day is Incredulity

The word for the day is incredulity – this is a great word meaning “I just don’t buy what you are talking about.” That is as in our website ByeByeBeef.com.

When first mentioned to friends who haven’t followed the epistles or diatribes against the proliferation of feed lot fed animals, they ask with a quizzical look on their faces: Why do you want people to buy beef?

I politely explain the English language is tricky and sometimes the same pronunciation of two different and uniquely spelled words is confusing. I explain that I do not encourage the purchase of meat, actually in these hard economic times, there is another incentive, besides the environmental and health reasons not to buy beef. The food budget can be modified greatly by the choices we make at the market. Meat is expensive!

Therefore, we want to say good-bye to a habit strongly lobbied for by fast food outlets, grocery stores, ranchers and primarily the big fellows who control agriculture in America – ads are everywhere; advertising trying to convince us to buy beef, and we say good-bye to feedlot operations; at least this is a good place to begin, so this is where we begin, yet…..

This is not an easy task.

Quoting from a Cargill advertisement I am astounded by the hubris of the copy writers and the company who state in bold letters:

“WE ARE BRINGING RANCH QUALITY BEEF TO GROCERY STORES.”

Then in smaller type:

“Supermarkets know that shoppers will judge the quality of an entire store with what they see in the fresh meat department. So savvy grocery chains have turned to Cargill’s branded beef programs to provide their fresh meat departments with products that bring back customers. This is how Cargill works with customers. – collaborate – create – succeed.”

First a personal aside: I judge the quality of the entire store by how much organic produce I can buy on a regular basis.

And….This is how we work with customers. We encourage you to come to http://www.byebyebeef.com/ on a regular basis and read the blog, on a regular basis, and the poetry of the above pile of words will be drowned out with facts and figures.

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Read the 10 top reasons for giving up beef and the carefully crafted Cargill pile of words will make you laugh. However, they are Goliath and we are David. It may take awhile for us to find the magic rock to go in our sling, but we begin with http://www.byebyebeef.com/. Join us. Take the pledge. Make a difference.